Prince Harry’s new award is an “excellent opportunity for positive publicity” as he and Meghan Markle build their personal brand in America, an entertainment expert told Newsweek.
Harry has been named the recipient of the Pat Tillman Award for Service at the 2024 ESPN ESPY Awards, recognizing his support for veterans through the Invictus Games and his military service. The award honors former NFL player and U.S. Army Ranger Pat Tillman, who died in Afghanistan in 2004.
Harry will receive the award on July 11 in Los Angeles, at a ceremony hosted by Serena Williams. Other honorees include Steve Gleason and Dawn Staley. This follows Harry’s induction into the Living Legends of Aviation in January.
Entertainment expert Mark Boardman told Newsweek that this award highlights Harry’s dedication to veterans and offers a significant opportunity for positive publicity. “It’s a testament to his work with the Invictus Games and a chance to showcase his efforts in front of a wide audience,” Boardman said.
Since founding the Invictus Games in 2014, Harry has been praised for providing a platform for veterans to demonstrate their rehabilitation through sport. The next games will take place in Canada in 2025, featuring winter sports for the first time.
Boardman noted that while the ESPYs aren’t as globally recognized as the Oscars, they are highly regarded and blend entertainment with recognition of exceptional achievements, aligning well with Harry’s public persona.
Since stepping down as working royals in 2020, Harry and Meghan have pursued careers in entertainment and philanthropy. After their popularity declined in 2023, positive appearances like the ESPYs could help them regain public support.
“It’s a strong piece of PR that Harry should capitalize on,” Boardman said. “It underscores his commitment to meaningful causes and promotes the Invictus Games.”
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