The coach of the Lynx insists on an equitable marketing approach from the league.

Cheryl Reeve, head coach of the Minnesota Lynx, voiced her dissatisfaction with the promotional tactics of the WNBA, which showed clear preference towards newcomer Caitlin Clark over other teams and players.

Ahead of the Lynx’s preseason match against the Chicago Sky, Reeve utilized social media to underscore the discrepancy in exposure compared to Clark’s heavily publicized debut game with the Indiana Fever.

“ALSO in action tonight – @minnesotalynx vs @chicagosky. 7pm CST,” Reeve posted, pointing out that while the Fever’s game was streamed for free nationwide, Lynx fans would need to either attend in person or follow a play-by-play on the team’s app due to the lack of broadcast options.

This move by the WNBA to spotlight Clark, the league’s top draft pick, has sparked discussions about the balance of promotional efforts across the league.

Reeve, a stalwart of women’s basketball with four WNBA championships and two Olympic gold medals as the head coach of the USA team, expressed her concern that the league’s focus on Clark might overshadow the contributions and talents of other players and teams. “The W is more than one player,” Reeve emphasized, calling for a more inclusive approach to promoting the league.

Reeve urges the league to diversify its promotional efforts beyond just one star player

Clark’s ascent has indeed been meteoric, with the young star admitting to feeling overwhelmed by the attention. “It’s been a whirlwind…I’ve tried to do my best,” Clark shared in an interview, echoing the sage advice of WNBA legend Sue Bird to ‘take a breath’ and enjoy the moment.

As the season progresses, it will be interesting to see how the WNBA balances its promotional efforts to not only capitalize on the star power of players like Clark but also honor the achievements and appeal of seasoned veterans and teams like Reeve’s Lynx.