Here’s how you could write an article in English about why Kris Jenner says she’ll never retire:

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### Why Kris Jenner Says She’ll Never Retire

In the ever-evolving landscape of entertainment, Kris Jenner stands as a towering figure, pioneering not just for her family’s brand but also for an entire genre of reality TV. Recently, she made headlines again by declaring that she has no plans to retire. The matriarch of the Kardashian-Jenner clan, Kris Jenner, has been instrumental in turning personal branding into a fine art, leading her family to immense fame and fortune through the reality show “Keeping Up with the Kardashians” and numerous other business ventures.

In an exclusive interview, Kris Jenner revealed the reasons behind her decision to keep working despite having a successful career that many might think could comfortably wind down. “Retirement isn’t in my vocabulary,” says Jenner, who at 67 continues to juggle multiple roles as a manager, producer, and entrepreneur. According to Jenner, her work is her passion, and stopping doesn’t fit into her plan. “Why should I stop doing what I love when it brings me so much joy?”

Jenner’s perspective on work and retirement reflects a broader trend among her generation, who are redefining what senior years look like. Instead of settling into a quieter life, many are choosing to remain active, both professionally and personally, well into their later years.

Her children are also a significant motivation for her continued involvement in the business world. Jenner believes in setting an example for them by showing that hard work and passion don’t have an expiration date. “I want to be a role model for my children,” she adds, emphasizing the importance of demonstrating a strong work ethic.

Moreover, Kris Jenner views her work as an integral part of her identity. For Jenner, her career is not just about financial success but about creating and maintaining connections with people, from family members to fans worldwide. She takes pride in her ability to evolve with the industry and adapt to new challenges, which keeps her engaged and excited about the future.

As for what lies ahead, Kris Jenner shows no signs of slowing down. She’s continually exploring new business opportunities and ways to expand her family’s empire. With her unwavering energy and sharp business acumen, Kris Jenner remains a formidable force in the entertainment industry, proving that for some, retirement is just another word, not a future consideration.